Deepening product learning through hands-on experiences.

Client | Unilever
Service | Conferences

After a successful four-day leadership summit earlier in the year, we were tasked with creating the same but different memorable experience for over 150 of Unilever’s top leaders in a three-day conference.


Unilever GLF October 2025 Bright 5



Alongside an itinerary filled with business sessions, we partnered with our friends and experiential experts Hot Pickle to design brand breakout spaces to deepen learning through David Kolb’s Experiential Learning Theory.

By transforming the Unilever product suite into experiences, the goal was to create lasting knowledge and actionable skills for future success, the flagship of which was the 'Airfyer of Evolution' challenge.

Armed with Unilever products and an air fryer, teams went head-to-head to design, prepare, cook, and beautifully plate their dinner, and with the hopes of receiving a handshake from the (legally distinct from a certain TV show) judges




Next project

The Journey of a Secret Garden

OVO Energy | Various, UK


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