A digital edition of this annual roadshow for Lancôme's 400-strong team of Beauty Advisors
Client
Lancôme UK&I
Event type
Conference
Virtual
Services
Audio production
Content design and creation
Graphic design
Lighting design
Live streaming
Mailings, gifts and giveaways
Promotional merchandise
Video production inc filming, editing and motion graphics
In collaboration with our good friends at Clockwise, we shot and created content for this digital edition of Lancôme's annual roadshow for their 400-strong team of Beauty Advisors. Shot on green screen, over two days, presentations reminded beauty advisors why this brand leads the luxury cosmetics market.
A strong visual identity was created for the live stream that was replicated across the social media build up and the physical media. Working with each of the stakeholders, graphics, moving backgrounds and original content was created to support the presentations and differentiate the product ranges' unique characteristics and personalities.
User generated content was used throughout, to re-build connections by enabling the audience to participate and re-connect with each other on a personal level. Proof of it's popularity was the huge spike in audience interaction every time the UGC was featured.
To complete the experience, a luxury box of treats was sent to every member of the audience to enjoy during the show, including a bottle of fizz to celebrate the employee recognition awards.
... some of the nice things the team at Lancôme saidIt really was amazing, the team are all so happy, the presentations were beautifully put together, 1.5hrs flew by, wow what an impact, well executed, great content, it was so much better than anything we've done before
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