Crafting a consistent 3D-design language to optimise the event flow, maximise delegate interaction and reinforce brand messaging

This ‘white label’ launch of a range of new products presented a design challenge - without the product branding we had very little to work with to differentiate the products. We created a consistent design language and layout for each, in the ‘blank canvas’ of Noho Studios. We used the mother brand’s visual style and unique ingredients to identify and distinguish between products.

Our guests, beauty influencers and members of the media, were welcomed from the street by a living shopfront that embodied the brand’s natural and sustainable ethos. Within the space, we built product discovery areas, interactive and educational hubs. There was a ‘grocery themed’ market stall for the merchandise and a further living wall that was used as a backdrop for dynamic social content, shot with a mini bullet-rig.

The layout and 3D design created an easy-to-navigate space that ensured guests were compelled to engage with each element.

https://www.garnier.co.uk/