A distributor partner conference at The Grand Hotel in Reykjavik, Iceland for 210 delegates over four days

There are some things you can’t control; the Northern Lights are close to the top of that list but you can plan for every eventuality to ensure that whatever happens the delegate experience is first class.

Within a week we had a fully functioning registration site online, with rich photographic and video content to build anticipation of the destination and planned activities, social media went crazy as delegates interacted with the site and shared their excitement. Within a second week all delegates had registered, and our private charter flight had been booked.

On site activities included dinner at the architecturally stunning Harpa concert hall, a night out in downtown Reykjavik’s restaurants and bars. The highlight was a full day excursion in the most ridiculously awesome super jeeps up to the Langjökull glacier via Gullfoss waterfall, Thingvellir National Park and geysir. Better yet, we were able to stop the coaches on the way back to give delegates the chance to catch a glimpse of the Northern Lights – great timing!

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