On-theme CSR and team-building activity at an international sales kick off

As the owners of their own pro-cycling team, this client's sales kick-off naturally featured keynotes from the team's director and leading riders. We were able to continue the cycling theme through the team building / CSR activity, which is always a popular element of their conference.

The Build-a-Bike challenge was simple in its premise but complex in its delivery. Teams had to compete to win ‘money’, which they could spend on bike store parts they needed to build the bikes. With a group of 400+ delegates, we ran a series of physical and mental challenges throughout the hotel’s gardens. Our ‘workshop’ bike building was inspected by the experts from the race team.

The result was a local school receiving delivery of 40+ decorated bikes for the children to enjoy. Also, a very happy group of delegates who enjoyed the combination of a team challenge and the feel-good factor of a CSR activity.

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