Uniting an entire sales force through a shared sense of achievement – climbing a mountain!
Client
Daiichi Sankyo
Event type
Conferences
Services
Delegate management
On site event management
Social, dining and partner programmes
Team building
Travel and accommodation booking
Venue finding
Powerpoint design
Theme and identity development
A sales conference for Daiichi Sankyo, a pharmaceutical company, held over four days and three nights in Aviemore. The client wanted a big idea – a way of motivating their entire sales force and getting them to unite behind the new company sales targets.
In talking to the client during the planning process, it was clear that on previous conferences team building activities had always involved splitting the company into smaller groups. Therefore, we developed a conference theme around a single full day activity in which every delegate climbed a mountain – a real one.
The symbolism and synergy with the client’s objectives were obvious, a simple and powerful direction for all content and messaging during business sessions. By conquering their collective and individual mountains, we were able to instil a real sense of achievement and exhilaration. Together the company had shared a great experience – it added immediate momentum to their sales and it’s still remembered to this day.
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