Eli Lilly & Co were launching a new product into an important and competitive disease area, hospital specialists needed to leave aligned with the brand values and revved up ready to start selling.
In discovery, we understood the product brand messaging to have synergy with advanced engineering and coinciding with the start of the Formula One racing season, in a season where rule changes and technological advancements were the talk of the day, we developed a theme with motor racing technology at its heart.
Located in the TAG Aviator Hotel, delegates were greeted by an F1 car in conference and brand livery parked outside the hotel’s entrance, with our very own Stig, our client who revealed his identity in the welcome address to great effect. Business sessions were aligned to the various technological advances in F1 cars with the relevant car parts being used as props to animate workshop sessions.
The highlight of the 5 day conference was an afternoon at Mercedes Benz World. Delegates were able to learn all about the in car technology whilst putting a range of high performance AMG cars through their paces on the different tracks.