A ‘breaking news’ workshop for a hosted party of 30 European journalists, in the middle of a very busy oncology congress in Chicago for Pfizer

Our client had a single, powerful message they wanted to convey – about a patient’s right of access to treatment. But in the middle of a busy, noisy and tiring congress programme, there was a risk that their voice could get drowned out. We needed to make sure delegates would give their message the time it deserved.

Our first challenge was to find accommodation for the group during the busiest week of the year in Chicago, with just two months’ notice. We then arranged for their event to take place in the Hall of Immortals at the International Museum of Surgical Science – a building that celebrates the great figures from the history of medicine.

Here, set apart from the general bustle of the congress, among statues of icons from medical history, delegates could relax and focus on the workshop’s message. This unusual choice of venue gave the meeting a sense of gravitas and relevance, promoting lively discussion and interaction between the panel and delegates.