Are you prepared to fight for your audiences’ attention? So, what will you do for their money? You’ll need to know the answer because they’re sure to ask and if you’ve not got a good answer they won’t be coming, let alone coming back.
The key to creating engaging content, is beginning with the customer and their needs. Engaging content offers something new: a new perspective, an unexpected laugh, a moment of truth, or something helpful, inspiring, or entertaining, something of value.
The value in this event like so many others was realised by influencing the behaviour of the audience. If it didn’t inspire them to do something different, to make a change, there’s no value.
Keynote presentations from Blair Enns and Michael Grade kicked off each day followed by interactive workshops with Wayne Hemingway and Nic Roope. At any one time there were up to 5 sessions to choose from, across the three venues, including discussion groups, workshops, Q&A sessions, seminars and presentations.
To create the open and interactive environment the event demanded, we selected a ‘campus’ of venues around the city with a reputation for creativity, including a cinema and studio space. The hub of the campus was the city’s Arnolfini, a contemporary white walled gallery. The venues were a perfect blank canvas for our creativity and gave added value to the client’s venue spend.