Taking in 10 cities over three weeks, our hard working roadshow team, build, take down and re-build a slick and fashion focussed stage production in a 24hr turn-around that necessitates as slick a performance off stage as on. Crew, equipment and on-stage team travelling overnight between venues to make the roadshow cost effective and efficient.
Video plays a big role in re-inventing this bi-annual roadshow that L’Oreal Professionnel use to launch their seasonal collections to existing and prospect salons. Video is used to personalise each show to its city location, to launch the collections, to introduce the on-stage artistic team, as well as supporting product and brand messaging and promoting the brand’s educational programme.
Here is a selection of the videos we have produced over the three years we have been producing this roadshow;