An incentive for 300 salon owners and distributor partners in Puerto Banus, Spain

“Loved the conference can’t wait for the next one, thank you very much”

In post event evaluation, delegates rated our levels of customer care, on average 4.84 out of 5.


A four-day sales incentive in Puerto Banus for Matrix (part of the L’Oreal group) with 300 delegates travelling from the UK and Ireland arriving on 28 flights from 13 airports.

This was our second year arranging this incentive trip. But with a weakening pound, we needed to squeeze maximum impact from every penny. This was an important opportunity for the client to bond with their top 300 customers, so networking and socialising were the order of the day(s).


We developed a strong theme to make every delegate feel part of something special. What could have been a run-of-the-mill ‘night off’ and an afternoon lounging by the pool was rebranded as a VIP night out in the millionaire’s playground of Puerto Banus and an Ibiza-style chill-out experience.We used smart, cost-effective ideas to create a sense of exclusivity. And we paid extra attention to the little details that make a real difference, even handing out ice creams around the pool.